Google has filed a patent application for serving targeted ads in RSS feeds.
The patent application, filed under the name of Nelson Minar, who works for Google AdWords, describes “[i]ncorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner.”
The patent covers RSS, Atom and XML methods of delivery and describes in detail just how Google delivers targeted content to RSS feeds. It also covers geotargeting based on where the user reading the RSS content is located. Google currently is beta testing AdSense for Feeds, serving targeted ad content from its AdWords program.
The patent application was filed on December 31, 2003, and has been assigned number 20050165615. They sure took a while to get around to it.